Edible Incentive
In a workshop about developing my own personal brand, the presenter stated that a branding statement consisted of three P’s: portable skills (What do I do well?), previous experience (What is my greatest strength/accomplishment?), and personal passion (What would I like to do and why?)
After writing my personal brand, I was about to recycle the piece of paper where I’d written down the template. Instead, I gifted it to my nephew. Figuring he wouldn’t write a personal brand unless there was a proper incentive in place, I knew he had a few things that he would actually work for. The idea of promoting himself to get a promotion was far too abstract.
So, I asked him what his favorite hamburger was. He named two. One I’d never heard of before. Nonetheless, I told him that if he wrote his personal brand, I’d buy him one of his favorite burgers.
Two weeks later, I took a day trip to attend a dance competition. My friend and I grabbed a quick bite at a fast food restaurant where I ordered the burger I’d never had before. One thing for sure, I could only eat the burger in one settling. I saved the fries for breakfast, which I warmed up in an air fryer to get them nice and crispy. Even so, I split half of them with Dad because there were so many of them.
Not only did I want to try out the burger, which wasn’t anything spectacular except for the caloric intake, but I wanted to text the photo op to my nephew. He knew exactly why I’d sent the picture. Even so, he still hasn’t written his personal brand yet.
Although a free burger tends to taste better than one you pay for yourself, my nephew apparently views the job of writing his personal brand a Herculean task.
Nonetheless, I’m not going to nag him about it. If he doesn’t want a free burger, then I’ll save my money. One thing I cannot save is someone who won’t try to help themselves out of a dead-end job.
Miraculous Branding Statement
